ANDSOFORTH more than just a meal!

by Dominic Teo
March 4, 2015 by Dominic Teo

ANDSOFORTH more than just a meal!

Meals will never be the same again, unique dining concepts have been springing up throughout Singapore with the most famous being Dining in the Dark. While Dining in the Dark has oft been the go-to representative of novel dining concepts, I believe that I have managed to find one that far exceeds Dining in the Dark. ANDSOFORTH creates a “series of theatrical feasts immersed around stories, drama and…secrets. After prior online booking, diners are informed of a meeting location on the day of the feast and strategic clues along the way to guide them to the final venue…A pop up restaurant specialising in fusing art & dining in non-linear experiences,” it is a collaboration of different art forms and all over an amazing meal! We managed to have a chat with one of the founders of ANDSOFORTH, Emily, who along with Stuart are the masterminds behind this incredible concept.
`

Heist Final-23 (1)

`

ANDSOFORTH, an amalgamation of three different words is an incredibly interesting name and frankly I am always the most curious about how names are decided so of course I had to ask! Names are to me one of the most important aspects of any event or place and it is guaranteed that much effort was invested into the name because at one glance, it has to represent everything that you stand for. ANDSOFORTH is no different as Emily explains, “We spent 3 months on the name and brand but it was worth it. ANDSOFORTH is all about collaboration, hence the 2 ampersands in our logo… framework but wanted to let the team imagine the rest. The term “so on and so forth”
was used quite a bit and it stuck.” Perhaps it was an optimistic foreshadowing of the longevity of their creative brandchild that inspired the name and with the way things are going, they will be just fine.

`

Heist Final-11

`

The team behind ANDSOFORTH includes a whole mix of different people, each specializing in a different field in order to unite art and a gastronomic experience into a multi-faceted experience. This includes a writer, graphic designer, actors & actresses, chefs & catering staff, “We have people from all walks of life writing in to join us in the mischief making and along the way we found many extremely reliable and dependable friends.” It is important to note that ANDSOFORTH is not merely a restaurant that opens daily and serves the same dishes day in and day out, but rather each dining experience possesses a unique dining concept, for example, their latest event (in Feb) was titled ‘The Heist.’

`

Heist Final-8

`
Being a part of such a unique project means a treasure chest full of unique and intersting memories and I was curious to find out Emily’s favourite memory. “Has got to be the last night of every concept. Everyone(the cast, the kitchen crew, the bartenders, the helpers) are tired, but alive, exhausted but somehow want to stick around the set. We simple can’t believe the event is over and the set will have to be torn down. We stick around take pictures, hang out till late and let it all soak it for one last time. Then head home happy, feeling accomplished and appreciated by the guests and by our new found friends.” That contradictory feeling of satisfaction & bliss but at the same time pure exhaustion is something that I can easily relate to but it is so worth it. As the cliche goes, everything that is hard is worth doing.

The future plans of ANDSOFORTH, much like the secracy involved in every ANDSOFORTH event, lies in a shroud of mystery. “Next andsoforth.. That’s a secret of course! But we promise that it will be soon. We have a book of secrets and plans for the future but we’re taking it a step at a time.” I for one am beyond excited with anticipation for what’s next and for my first ANDSOFORTH experience!

You have to keep a lookout for the amazing ANDSOFORTH and what secrets and surprises they have in store for us. Check back with their website from time to time and like them on Facebook to keep updated!

`

All pictures courtesy of: ANDSOFORTH

Comments

You may be interested in

Copyright © 2015 Whatsnext.sg. All Rights Reserved.